Free SEO consultation + Google Ads audit · Windsor & SW Ontario
Symptoms in the dashboard. Causes in the funnel.
A free audit that tells you exactly what’s costing you per lead — across SEO, paid search, landing pages, and AI visibility. 48 hours, no retainer.
Press Enter to send · SEO audit + website audit report available via Chris Gardner
Chris Gardner · Digital Advertising Consultant
Founder of Signostic. Reads every audit personally—no junior handoffs, no templated reports. Specialist in retail, auto, insurance, and home services paid media. Implementation through LocalIQ when the fix goes beyond the findings. Windsor, Ontario.
Who we serve
Built for operators who sell.
Free website audits and SEO audits for SMB to mid-market operators in four verticals. Owner running ads? Marketing lead inside the business? Pick your route below — the audit shape adjusts to who’s reading.
Retail
Independent and multi-location retailers running Google Ads, Meta, and local SEO to drive in-store and e-commerce revenue.
Auto
Dealerships, repair shops, and detailers where the real metric is appointments booked, not dashboard clicks or form fills.
Insurance
Agencies and brokers fighting for quote requests in a category where high CPCs punish every Quality Score point lost.
Home Services
HVAC, plumbing, roofing, electrical, and renovation operators where every $3 CPC decision shows up on the truck's dispatch list.
$10K–$100K+ monthly ad spend SMB to Mid-Market Ontario & North America
The hard truth
Your Budget Is Bleeding
Every week your site and ads run unaudited, the loss compounds. Quality Score decay, weak SEO, landing-page friction, and AI-search collapse — the four patterns we’ve caught across retail, auto, insurance, and home services.
Symptom — Inflated CPC, poor impression share
Your Quality Score Is Rotting
Quality Score is a price multiplier on every click you buy. Most accounts have decay baked in: keyword-to-ad misalignment, generic landing pages, ad copy written for the brand — not the searcher.
QS 4 → QS 8
Symptom — High CTR, low conversion
Your Creative Doesn't Convert
Clicks are cheap. Conversions are the point. If creative drives impressions but not action, you have a message-to-market mismatch — ad, page, and visual aren’t speaking to the same buyer state.
creative quality
Symptom — Traffic up, leads flat
Your Landing Page Is Leaking Leads
A page that converts at 2% instead of 5% costs you 150% more per lead — without spending another dollar. Form friction, trust signals, CTA hierarchy, mobile rendering — sessions vanish silently, your dashboard never flags it.
2% vs 5% CVR
Emerging Signal — Rankings stable, organic clicks collapsing
Your AI Visibility Is Collapsing
Nearly 60% of searches end without a click (Similarweb 2024). AI Overviews, ChatGPT, and Perplexity answer in-pane — most SMB sites carry none of the signals these models look for. Rankings hold. Traffic evaporates.
without a click
From diagnosis to done
What 30, 60, 90 days look like.
The audit ends with a prioritised fix list. These are the typical deltas operators see when the work actually ships — not aggregate account averages, but the worst-performing ad groups, pages, and creative the audit flags first.
Day 30
4pt QS gain
Quality Score recovery
Match-type cleanup, ad-group consolidation, and landing-page-relevance fixes. CPC drops 20–30% on the recovered ad groups. Structural — no creative refresh required.
Day 60
2.0% CVR
Landing-page friction
Form-field reduction, trust-signal placement, CTA hierarchy. Conversion rate moves from ~0.8% to 2.0%+ on the pages the audit flagged. Cost-per-lead drops before any creative work.
Day 90
+15% CTR
Creative + AI visibility
New creative tested against the now-cleaner funnel. CTR lift 12–18%. AI-citation work begins surfacing the brand in answer engines for category-defining queries — recurring, not one-off.
Typical ranges from past audits. Actual deltas depend on starting baseline and whether implementation runs through LocaliQ or your in-house team.
“The leak doesn't pause while you decide. It compounds.”Signostic — 48-hour diagnostics for SMB & mid-market operators
†Quality Score CPC impact per Search Engine Land's analysis of Google Ads auction data: QS 4 pays ~25% above benchmark; QS 8 earns ~37% discount — a ~50% CPC drop moving from QS 4 to QS 8. ††Funnel math on a fixed traffic base: same clicks at 2% vs 5% CVR = 150% higher cost per lead. Industry CVR benchmarks per WordStream 2026 Google Ads Benchmarks.
The methodology
Diagnose.
Fix.
Prove it.
We don't guess. Every website audit starts with a full signal analysis — SEO, PPC, landing page, and creative data pulled, not imagined. We identify root causes, build a prioritised fix list, execute with precision, and show you the delta in black and white. No 90-day onboarding. No fluff decks. Just findings, actions, and results.
Signostic
Capture
We pull 90 days of campaign data, search term reports, Quality Score history, landing page analytics, and attribution paths. Everything. No cherry-picking.
Root Cause
Analysis
We map every performance gap to a specific, fixable cause. Not "your CTR is low" — but why, where the breakdown occurs, and what it's costing you per day.
Precision
Intervention
We fix in order of revenue impact. Account restructure, ad copy rewrite, landing page overhaul, tracking rebuild — prioritised by what moves the number fastest.
Before &
After Report
Every change is documented with before/after data. You see exactly what moved, by how much, and what it means for your cost-per-acquisition. Always.
The detail
What an
audit
actually covers.
What does a website audit and SEO audit include?
A Signostic website audit covers your full digital presence: on-page SEO analysis, PPC Quality Score diagnostics, landing page performance, and creative effectiveness. The SEO audit checks technical site health, keyword alignment, and conversion paths. The PPC audit examines the three components Google uses to price every ad auction — Expected CTR, Ad Relevance, and Landing Page Experience. At Quality Score 4, you pay roughly 25% more per click than baseline; at QS 8, you earn a 37% discount — per Search Engine Land's analysis of Google Ads auction data.
How much does a website audit cost?
Your first Signostic website audit is free. Chris Gardner personally reviews your site SEO, PPC campaigns, and category — no retainer, no sales pressure, no fluff reports. The average Google Ads account wastes $1,127 per month in unproductive spend, per WordStream's 2025 study of 15,000+ accounts. The site audit typically pays for itself in the first fix.
How long does a site audit take?
48 hours typical, 5 business days maximum. Signostic pulls 90 days of campaign data, analyses your website SEO and landing page performance, maps every gap to a specific root cause, and delivers a complete website audit report with prioritised fix list. No 90-day onboarding. No fluff decks.
What industries does Signostic serve?
Signostic specialises in SMB to mid-market operators running paid media at scale across four verticals: retail (Shopping, Performance Max, product feeds), auto (dealer SEM, VDP conversion, service leads), insurance (quote funnels, compliance, CPL reduction), and home services (LSA, call tracking, geo-targeting). Industry-specific conversion benchmarks per WordStream 2026.
Why is my Google Ads ROAS high but my pipeline is low?
Last-click attribution inflates ROAS by assigning credit to the final touchpoint — often a branded search or retargeting click that would have converted anyway. Signostic's attribution audit maps the real conversion path and separates budget that drives incremental revenue from spend that is just along for the ride. WARC's The Multiplier Effect (2025) finds that integrating brand and performance media can lift overall revenue ROI by 25–100% versus performance-only plans — the gap that last-click attribution systematically hides.
Who runs the audit
Chris Gardner — Digital Marketing Consultant, LOCALiQ.
24 years in digital — developer, art director, agency principal, performance-marketing consultant. Founder of Signostic, based in Windsor, Ontario. The largest LocaliQ Canada client producer of 2024, working with SMB and mid-market operators running $10K–$100K+/month across insurance, retail, auto, and home services.
Full bio → · LinkedIn · Email
Stop overpaying per lead
Find Out
What's
Broken.
Then Fix It.
Our free website audit covers your SEO, PPC campaigns, landing pages, and creative in 48 hours typical — 5 business days max. You'll receive a prioritised findings report with specific fixes ranked by revenue impact, what each gap is costing per lead, and a clear action plan. When you're ready, the same specialist who ran the audit manages the fix — backed by a full-service digital team. Built for SMB & mid-market retail, auto, insurance, and home services operators.
Get a diagnosis→Before the call
What people actually ask before booking the audit.
Plain answers to the questions that come up on every first call. If yours isn’t here, send it — Chris reads every inquiry personally.
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What is Signostic?
A free website audit covering SEO, AI search visibility, paid search, landing pages, and creative — built for SMB and mid-market operators in retail, insurance, auto, and home services. Findings translate into strategy. Execution runs through LocaliQ when you’re ready.
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Who is this for?
SMB and mid-market operators spending over $10K/month on paid media — primarily retail, insurance, auto, and home services. Not agencies. Not enterprise. Built for owners and marketing teams who live or die by lead cost.
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How is this different from a LocaliQ pitch?
Signostic is the diagnostic; LocaliQ is the implementation when you’re ready. The audit produces findings even if you never work with LocaliQ — and most fixes can be run in-house. The point is to put the truth in front of you, not to gate it behind a contract.
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How is this different from a Google Ads audit tool?
Tools score symptoms — your Quality Score is 6/10, your CTR is below benchmark. Signostic identifies causes and sequences fixes by revenue impact: which 20 minutes of work recovers $8,000/month, which 6-week rebuild moves the needle less. Same data, different altitude.
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What happens after the audit?
You get a findings report. From there you can run the fixes in-house, hand them to your existing agency, or have LocaliQ implement them — entirely your call. Either way the report is yours to keep, share, and re-run later. See how the audit works or browse the strategic briefs.
Get a diagnosis
Tell us about your account.
Fill this out and Chris Gardner will personally run a website audit on your site, campaigns, and category before your call. You'll receive a prioritised findings report with specific fixes ranked by revenue impact — not a generic scorecard. If the audit reveals opportunities beyond the initial fix, Chris can walk you through ongoing management options — but that conversation only happens after you've seen the findings.
Who this is for: SMB and mid-market operators in retail, auto, insurance, and home services running paid media at scale.