Website Audits · SEO Audits · Google Ads Audits
Symptoms in the dashboard. Causes in the funnel.
Signostic runs a free website audit across your SEO, AI search visibility, PPC campaigns, landing pages, and creative for retail, auto, insurance, and home services operators across SMB to mid-market. Our site audit uncovers Quality Score decay, on-page SEO gaps, conversion friction, and budget leakage your dashboard won’t show — and shows you exactly what it’s costing per lead.
Press Enter to send · SEO audit + website audit report available via Chris Gardner
Chris Gardner · Digital Advertising Consultant
Founder of Signostic. Reads every audit personally—no junior handoffs, no templated reports. Specialist in retail, auto, insurance, and home services paid media. Implementation through LocalIQ when the fix goes beyond the findings. Windsor, Ontario.
Who we serve
Built for operators who sell.
Signostic delivers free website audits and SEO audits for SMB to mid-market operators who live or die by lead cost — not agencies, not enterprise. Four verticals where we've run enough site audits to know exactly where the performance gaps hide.
Retail
Independent and multi-location retailers running Google Ads, Meta, and local SEO to drive in-store and e-commerce revenue.
Auto
Dealerships, repair shops, and detailers where the real metric is appointments booked, not dashboard clicks or form fills.
Insurance
Agencies and brokers fighting for quote requests in a category where high CPCs punish every Quality Score point lost.
Home Services
HVAC, plumbing, roofing, electrical, and renovation operators where every $3 CPC decision shows up on the truck's dispatch list.
$10K–$250K monthly ad spend SMB to Mid-Market Ontario & North America
The hard truth
Your Budget Is Bleeding
Every week your site and ads run unaudited, you're compounding the loss. A low Quality Score costs you 30–50% more per click. Weak on-page SEO bleeds organic traffic. Landing pages lose leads while your dashboard shows green. Our website performance audit has caught the same patterns across retail floors, service trucks, dealership lots, and insurance books — and we know exactly where to look.
Symptom — Inflated CPC, poor impression share
Your Quality Score Is Rotting
Google's Quality Score isn't vanity — it's a price multiplier on every click you buy. Moving a keyword from QS 4 to QS 8 cuts CPC by roughly 50% — per Search Engine Land's analysis of Google Ads auction data. Most accounts have score decay baked in from day one: keyword-to-ad misalignment, generic landing pages, ad copy written for the brand — not the searcher.
QS 4 → QS 8
Symptom — High CTR, low conversion
Your Creative Doesn't Convert
Clicks are cheap. Conversions are the point. If your creative drives impressions but not action, you have a message-to-market mismatch. The ad speaks to awareness, the page assumes purchase intent, the visual triggers curiosity but not trust. We run creative diagnostics against your actual funnel stage, audience signal, and competitor messaging.
creative quality
Symptom — Traffic up, leads flat
Your Landing Page Is Leaking Leads
A landing page that converts at 2% instead of 5% costs you 150% more per lead — without spending an extra dollar. We audit form friction, trust signals, headline-to-intent alignment, CTA hierarchy, mobile rendering, page speed, and the thirteen other friction points that don't show up in your analytics because sessions just vanish.
2% vs 5% CVR
Emerging Signal — Rankings stable, organic clicks collapsing
Your AI Visibility Is Collapsing
Nearly 60% of searches now end without a click — per Similarweb's 2024 dataset. AI Overviews, ChatGPT, and Perplexity answer in-pane using selective citations, and most SMB sites carry none of the signals these models look for. Your rankings hold. Your traffic evaporates. The diagnosis isn't SEO decay — it's distribution collapse, and it's accelerating quarterly.
without a click
Strategic frame
Strategy-led digital begins where buyers form consideration sets — no longer only Google.
The audit answers one question: where is your budget leaking. Strategy answers a different one: where is the consideration set forming, and are you in it. For SMB and mid-market operators in retail, auto, insurance, and home services, that question increasingly resolves outside paid search — in the AI answer surface, the social proof graph, and the category entry points buyers don’t announce.
Read the strategic briefs →“The leak doesn't pause while you decide. It compounds.”Signostic — 48-hour diagnostics for SMB & mid-market operators
†Quality Score CPC impact per Search Engine Land's analysis of Google Ads auction data: QS 4 pays ~25% above benchmark; QS 8 earns ~37% discount — a ~50% CPC drop moving from QS 4 to QS 8. ††Funnel math on a fixed traffic base: same clicks at 2% vs 5% CVR = 150% higher cost per lead. Industry CVR benchmarks per WordStream 2025 Google Ads Benchmarks.
The methodology
Diagnose.
Fix.
Prove it.
We don't guess. Every website audit starts with a full signal analysis — SEO, PPC, landing page, and creative data pulled, not imagined. We identify root causes, build a prioritised fix list, execute with precision, and show you the delta in black and white. No 90-day onboarding. No fluff decks. Just findings, actions, and results.
Signostic
Capture
We pull 90 days of campaign data, search term reports, Quality Score history, landing page analytics, and attribution paths. Everything. No cherry-picking.
Root Cause
Analysis
We map every performance gap to a specific, fixable cause. Not "your CTR is low" — but why, where the breakdown occurs, and what it's costing you per day.
Precision
Intervention
We fix in order of revenue impact. Account restructure, ad copy rewrite, landing page overhaul, tracking rebuild — prioritised by what moves the number fastest.
Before &
After Report
Every change is documented with before/after data. You see exactly what moved, by how much, and what it means for your cost-per-acquisition. Always.
Common questions
Frequently
Asked
Questions
What does a website audit and SEO audit include?
A Signostic website audit covers your full digital presence: on-page SEO analysis, PPC Quality Score diagnostics, landing page performance, and creative effectiveness. The SEO audit checks technical site health, keyword alignment, and conversion paths. The PPC audit examines the three components Google uses to price every ad auction — Expected CTR, Ad Relevance, and Landing Page Experience. At Quality Score 4, you pay roughly 25% more per click than baseline; at QS 8, you earn a 37% discount — per Search Engine Land's analysis of Google Ads auction data.
How much does a website audit cost?
Your first Signostic website audit is free. Chris Gardner personally reviews your site SEO, PPC campaigns, and category — no retainer, no sales pressure, no fluff reports. The average Google Ads account wastes $1,127 per month in unproductive spend, per WordStream's 2025 study of 15,000+ accounts. The site audit typically pays for itself in the first fix.
How long does a site audit take?
48 hours typical, 5 business days maximum. Signostic pulls 90 days of campaign data, analyses your website SEO and landing page performance, maps every gap to a specific root cause, and delivers a complete website audit report with prioritised fix list. No 90-day onboarding. No fluff decks.
What industries does Signostic serve?
Signostic specialises in SMB to mid-market operators running $10K–$250K/month in paid media across four verticals: retail (Shopping, Performance Max, product feeds), auto (dealer SEM, VDP conversion, service leads), insurance (quote funnels, compliance, CPL reduction), and home services (LSA, call tracking, geo-targeting). Industry-specific conversion benchmarks per WordStream 2025 and LocalIQ 2025.
Why is my Google Ads ROAS high but my pipeline is low?
Last-click attribution inflates ROAS by assigning credit to the final touchpoint — often a branded search or retargeting click that would have converted anyway. Signostic's attribution audit maps the real conversion path and separates budget that drives incremental revenue from spend that is just along for the ride. WARC's The Multiplier Effect (2025) finds that integrating brand and performance media can lift overall revenue ROI by 25–100% versus performance-only plans — the gap that last-click attribution systematically hides.
What happens after the audit?
Quick wins inside the ad account are executed during the audit itself. For structural campaign changes, landing page rebuilds, tracking overhauls, and ongoing media management, Chris Gardner works with his full-service digital team at LocalIQ — covering SEM, SEO, social, display, creative production, and web. Same consultant from diagnosis through implementation, no handoff to a separate agency. See the full methodology → | What comes after the fix →
Who runs the audit
Chris Gardner — Digital Marketing Consultant, LOCALiQ.
24 years in digital — developer, art director, agency principal, performance-marketing consultant. Founder of Signostic, based in Windsor, Ontario. The largest LocaliQ Canada client producer of 2024, working with SMB and mid-market operators running $10K–$100K+/month across insurance, retail, auto, and home services.
Full bio → · LinkedIn · Email
Stop overpaying per lead
Find Out
What's
Broken.
Then Fix It.
Our free website audit covers your SEO, PPC campaigns, landing pages, and creative in 48 hours typical — 5 business days max. You'll receive a prioritised findings report with specific fixes ranked by revenue impact, what each gap is costing per lead, and a clear action plan. When you're ready, the same specialist who ran the audit manages the fix — backed by a full-service digital team. Built for SMB & mid-market retail, auto, insurance, and home services operators.
Request a free website audit→Get a diagnosis
Tell us about your account.
Fill this out and Chris Gardner will personally run a website audit on your site, campaigns, and category before your call. You'll receive a prioritised findings report with specific fixes ranked by revenue impact — not a generic scorecard. If the audit reveals opportunities beyond the initial fix, Chris can walk you through ongoing management options — but that conversation only happens after you've seen the findings.
Who this is for: SMB and mid-market operators in retail, auto, insurance, and home services running $10K–$250K/month in paid media.