Marketing Research for SMB Operators, translated from published studies.

Why this exists

Most marketing-effectiveness research is written for enterprise budgets.

Academic papers, agency-authored studies, and industry-body effectiveness reports tend to assume a media plan that includes television, out-of-home, and a full brand-tracking instrument. SMB and mid-market operators rarely have any of those things.

The consequence is that genuinely important findings from Binet and Field, the Ehrenberg-Bass Institute, Kantar, WARC, the IPA, and the attention-economics literature circulate widely among large-brand marketers and remain effectively invisible to the retailers, dealerships, brokers, and contractors who need them most. Signostic's research library is an attempt to close that gap — not by doing original research, but by reading what has already been published and writing down what it means if your media budget is five figures a month rather than nine.

Every entry follows the same structure: a short at-a-glance of the original study with full attribution, a Signostic translation of the relevant findings, and a diagnostic framework the reader can apply to their own account. The underlying research is always linked and always credited. The translation is ours; the science is not.