HVAC · Plumbing · Roofing · Electrical

If your Local Services Ads are quiet, the problem isn’t Google.

Signostic audits Google Ads for HVAC, plumbing, roofing, electrical, and home renovation operators. We find the broken LSA setup, missed call attribution, loose geo-targeting, and decayed Quality Score that's pushing your cost per booked job off the rails.

Audit my home services account → See the 4 diagnostics

Why home services is different

Every click is a truck roll.

60%

Typical CPC reduction recovered by fixing Quality Score decay on commercial-intent keywords

80%

Share of real home-services conversions that happen via phone call, not form fill

48 hrs

Typical turnaround on a full home services diagnostic. 5 business days max.

Top 5 patterns we see

The five leaks that cost home services operators the most.

Every home services audit we run finds at least three of these. Ordered by revenue impact on a typical SMB to mid-market HVAC, plumbing, or roofing account.

01

LSA not running (or running broken)

Google Guaranteed status lapsed, no reviews populated, profile missing service categories — LSA goes quiet and your Search campaigns absorb all the demand at 2-3x the cost. Fixing LSA is usually the single biggest CPL lever.

02

Wide geo-targeting

25-mile radius when trucks only go 12 miles. Every extra mile costs you in unserviceable calls and dispatch fees on routes that lose money. Tighten to the actual service area and CPL drops immediately.

03

No call tracking / call-only ads misconfigured

80% of home services conversions are phone calls, but most accounts only track form fills. Dynamic call tracking and proper call-only ad setup reveal 3-5x more conversion volume, which fixes bid strategy optimization.

04

Quality Score decay on commercial keywords

"Emergency plumber near me" sitting at Quality Score 4 because ad copy hasn't been refreshed in 18 months. Rewriting to match intent plus landing page updates typically recovers 2-3 QS points and cuts CPC 30-50%.

05

Landing pages without trust markers

Home services buyers are nervous — they're letting a stranger into their house. Reviews, photos of real technicians, Google Guaranteed badge, insurance / bonding credentials all lift conversion rate. Most pages have none of these above the fold.

Other verticals we serve
Retail → Auto → Insurance → All services → Our audit methodology →

Stop losing jobs to broken LSA and wide geo-targeting

Find the leaks in your home services account.

A 48-hour home services diagnostic (5 business days max) covering LSA, Search, call tracking, and geo-targeting. No retainer to start.

Book with Chris Gardner →