The Signostic Method · For Marketing Leads
No guesses. Just findings.
A digital marketing strategy diagnostic across SEO, paid search, landing pages, and AI visibility — sequenced by revenue impact, yours to act on.
Built by Chris Gardner · Signostic · Windsor, Ontario
What sets this apart
Three rules this audit won’t break.
No 30-page deliverable no one reads. No “opportunities list” that doesn’t sequence. No findings that age out before the next budget review. Sequenced, dated, falsifiable — every recommendation carries a date, an effort tier, and a delta you can verify in 30 days.
Data Before Opinion
We pull 90 days of campaign data before forming a single hypothesis. No gut-feel diagnoses. Every finding is traceable to a specific metric, a specific date, a specific campaign. If we cannot point to the data, we do not report it.
Prioritised by Revenue Impact
Not all fixes are equal. A keyword match type correction might cost 20 minutes and recover $8,000/month. A full landing page rebuild might take six weeks and move the needle less. We sequence every recommendation by its estimated cost-per-acquisition impact, so you fix what matters first.
Documented to the Decimal
Every engagement ends with a before/after report that documents exactly what changed, by how much, and what it means in dollars. No vague "improved performance" summaries. Specific metrics. Specific deltas. Your CFO can read it.
The method, step by step
Pull. Pinpoint. Prove.
Three steps, one engagement. The depth of each step is shaped to the scope of the audit — the order does not change.
Data before opinion.
We start with a structured signal capture across your public surface and, where access is granted, your campaign data. Schema, page performance, content extractability, AI citation presence, search-term reports, conversion paths — we pull the inputs, not imagine them. No hypotheses form before the data lands.
Cause, not symptom.
“Your CTR is low” is a measurement, not a finding. We trace each performance gap to a specific configuration, copy, or tracking decision — the root cause that produced it. The fix list comes out sequenced by revenue impact, with a quick-win / medium / structural classification so the order of operations is obvious.
Findings on paper.
The audit ends with a written diagnostic you can read, share, and act on — whether the fixes run in-house, through your existing agency, or through LocaliQ. Where the engagement extends past the diagnostic, the document becomes the foundation for the next phase. Either way, the findings are yours.
What lands on your desk
A written diagnostic. Plain language. Yours to act on.
One document, written for the person who has to decide what to do next. The depth and detail are scoped to the engagement — no two audits produce identical artefacts. What is consistent is the structure: findings, root causes, and a sequenced fix list.
- The findings — what we observed, with the evidence behind it
- The root causes — traced from observed symptom to fixable source
- The fix list — sequenced by revenue impact, with a rough effort tier per item
Where post-fix measurement is feasible, deltas are documented after the work runs. Where it is not, the document is the starting line.
Who the audit is for
What lands for a Manager or Director.
- ManagerA sequenced fix list with effort tiers — what to ship this sprint, this quarter, this year. Plus the AI-search surface most audits skip.
- DirectorA roadmap mapped to revenue impact — defensible at the next budget review, and a read on where the buyer journey is forming.
Strategic frame
Strategy-led digital begins where buyers form consideration sets — no longer only Google.
The audit answers one question: where is your budget leaking. Strategy answers a different one: where is the consideration set forming, and are you in it. For SMB and mid-market operators in retail, auto, insurance, and home services, that question increasingly resolves outside paid search — in the AI answer surface, the social proof graph, and the category entry points buyers don’t announce.
Read the strategic briefs →Common questions
What people ask about the audit.
The questions that come up on every first call about how the diagnostic actually runs — and how it connects to an SEO consultation.
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What’s the difference between a Signostic audit and an SEO consultation?
The audit is the artefact — a written diagnostic of what’s broken or under-performing. The SEO consultation is the working session where we decide what to fix first and what to leave alone. Most operators start with the free 48-hour audit and move to a consultation when they need sequence and trade-offs, not just a list. Both are useful; the consultation is where the audit becomes a roadmap.
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How much does an SEO consultation cost?
The first 60-minute SEO consultation is offered without charge for SMB and mid-market operators running $5K–$100K+/month in digital marketing spend. Ongoing engagements scope against the roadmap that comes out of the session — we don’t quote until we know what we’re sequencing. No retainer is required; you keep the notes either way. The SEO consultation page covers the format and how to book.
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How long does a Signostic audit take?
Typically 48 hours to 5 business days, depending on the access and depth scoped at the start. The cold-read findings come first; deeper account-data analysis (where granted) and the AI visibility read are layered on as scope allows.
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Why pull 90 days of data first?
Because shorter windows mistake noise for signal. Match-type drift, seasonal CPC swings, attribution lag — all show up only with a 90-day lens. Skipping it means optimising the wrong thing fast.
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What does “prioritised by revenue impact” actually mean?
Each recommendation carries a rough effort tier and a directional read on cost-per-acquisition impact. A short keyword or match-type correction that recovers material wasted spend ranks above a multi-week landing page rebuild with a smaller projected lift. The fix list is sequenced, not unranked.
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Do I have to use LocaliQ to implement the fixes?
No. The audit produces findings and a sequenced fix list — you can run them in-house, hand them to your existing agency, or have LocaliQ implement. Most fixes don’t require us at all.
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What’s in the written diagnostic?
Findings, root causes, and a sequenced fix list — written in plain language so the person deciding what to do next does not need a translator. Where post-fix measurement is feasible, deltas are documented after the work runs. See the lexicon for definitions of the metrics the document references.
Running ads yourself, no marketing team? See the five-fix quick wins →
Five days. Full diagnostic. No retainer required.
Ready to See What's Wrong — And Get It Fixed?
48 hours for your website audit and SEO analysis. Same-day implementation begins on quick wins. Ongoing management available from the same team. Complete before/after report. Built for SMB & mid-market retail, auto, insurance, and home services. No retainer required to start.
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