The Signostic Method — for SMB & Mid-Market
Built for retail, auto, insurance, and home services operators who live or die by lead cost. Every engagement begins with a full signal capture — data pulled, not imagined. We map root causes, not symptoms. We fix in order of revenue impact. We document every delta.
Built by Chris Gardner · Signostic · Southwestern Ontario
What sets this apart
We pull 90 days of campaign data before forming a single hypothesis. No gut-feel diagnoses. Every finding is traceable to a specific metric, a specific date, a specific campaign. If we cannot point to the data, we do not report it.
Not all fixes are equal. A keyword match type correction might cost 20 minutes and recover $8,000/month. A full landing page rebuild might take six weeks and move the needle less. We sequence every recommendation by its estimated cost-per-acquisition impact, so you fix what matters first.
Every engagement ends with a before/after report that documents exactly what changed, by how much, and what it means in dollars. No vague "improved performance" summaries. Specific metrics. Specific deltas. Your CFO can read it.
Signostic Capture is not a request for access — it's a systematic extraction. We pull 90 days of campaign performance data, search term reports, Quality Score history at the ad group level, landing page analytics (bounce rate, time on page, scroll depth, conversion events), attribution path data, and creative performance curves. We cross-reference this against competitor positioning where observable.
Most audits stop at the dashboard summary. We start three layers below it, where the actual problems live — and where the leads you've been losing come back.
Output
A raw data matrix that maps every campaign to its performance signal — the foundation everything else is built on.
What we pull
This is where most audits stop at the symptom and call it the diagnosis. "Your CTR is low" is not a finding — it is a measurement. Low CTR because your ad copy uses brand language for a bottom-of-funnel keyword targeting top-of-funnel searchers is a finding. We map every performance gap to its specific, fixable root cause.
Root cause analysis uses a structured diagnostic tree for each of the four failure points: Quality Score decay, creative underperformance, conversion leakage, and attribution distortion. Each branch traces from the observed metric to the specific configuration, copy, or tracking decision that caused it.
Output
A complete diagnostic tree with every performance gap mapped to a traceable root cause and a provisional fix recommendation.
What this produces
The fix list is sorted by one criterion: what moves your cost-per-acquisition fastest. A 10-minute negative keyword addition that eliminates 18% of wasted spend gets done before a 6-week landing page rebuild that projects a 3% conversion lift. We execute with precision, not speed for its own sake — and we document every change before and after.
For changes within the ad account (structure, copy, bidding, extensions), Signostic implements directly. For landing page changes, tracking fixes, and creative production, we provide developer-ready specifications that require no interpretation — annotated, specific, and sequenced.
Output
A fully implemented or specced fix set, documented before and after, with the account in a measurably better state than Day 1.
How we sequence the work
The audit is not complete until the results are proven on paper. Every change made during Phase 3 is documented with the metric state before the change and the metric state after — expressed in absolute numbers, percentage deltas, and estimated annual value. You receive a report your CFO, your board, or your next agency can read and verify independently.
The before/after report is not a collection of screenshots. It is a structured delta document that answers three questions for every change: What was the metric? What did we do? What is the metric now?
Output
A bound, client-ready before/after performance report delivered on completion of the audit. Plus a 60-day check-in call scheduled to review trajectory.
What the report contains
Everything that lands on your desk
The complete diagnostic map — every performance gap traced to its root cause with a fix recommendation, impact estimate, and timeline.
A developer and account manager-ready fix spec, sorted by revenue impact. No ambiguous recommendations — specific, executable, sequenced.
A structured delta document covering every change made, expressed in metrics, percentages, and estimated annual value.
A scheduled call 60 days after delivery to review performance trajectory, answer questions, and identify any new signals that have emerged.
Explore — Diagnostic Services
Want detail on each of the four diagnostic areas?
Five days. Full diagnostic. No retainer required.
48 hours typical. 5 business days max. Full diagnostic. Complete before/after report. Built for SMB & mid-market retail, auto, insurance, and home services. No retainer required to start.
Book with Chris Gardner→