Auto · Dealerships · Repair & Service
Signostic audits Google Ads for dealerships, repair shops, and detailers running Search, call-tracked service campaigns, and inventory-fed Shopping. We find the wasted match types, the broken call attribution, and the VDP landing pages killing your cost per lead.
Why auto is different
Typical share of real auto-service conversions that happen via phone call
Max CPC penalty from Quality Score decay on high-volume model keywords
Typical turnaround on a full dealership diagnostic. 5 business days max.
Top 5 patterns we see
Every dealership audit we run finds at least three of these. Ordered by revenue impact on a typical SMB to mid-market auto account.
Most auto accounts we audit don't have dynamic number insertion set up. Every phone call from a Google Ads click is unattributed, meaning 60–80% of real conversions are invisible to bid strategy.
Single campaign structure lets the algorithm favour service (cheap clicks, low margin) over new inventory (expensive clicks, high margin). Splitting into 3-4 campaigns with fixed budgets is table stakes.
"honda civic" as broad match pulls in "honda civic vs toyota corolla", "honda civic reviews", "honda civic recall" — none of which convert. Exact + phrase + geo modifier kills the waste.
Shopping and Search click-throughs drop visitors onto a single vehicle detail page. Cold traffic wants to compare trims, filter by price, see inventory — a results page outperforms a VDP for search intent.
Service campaigns get the leftover budget and no ad copy updates for a year. Expected CTR decays, Quality Score drops, CPCs climb. A two-hour ad copy rewrite typically recovers 15–25% of the cost.
Stop losing leads to untracked calls
A 48-hour auto diagnostic (5 business days max) covering Search, service, VDP landing pages, and call attribution. No retainer to start.
Book with Chris Gardner →