Retail · Ecommerce · Shopping & PMax
Signostic audits Google Ads for SMB and mid-market retailers running Search, Shopping, and Performance Max. Product feed health, asset group decay, landing page conversion rate, branded search cannibalization — we map every leak and the revenue it's costing you per week.
Why retail is different
Max CPC penalty for Quality Score decay on a high-volume retail keyword
Higher CPL when landing page converts at 2% vs 5% — standard funnel math
Typical turnaround on a full retail diagnostic. 5 business days max.
Top 5 patterns we see
Every retail audit we run finds at least three of these. Most find four. A few find all five. These are ordered by revenue impact on a typical SMB to mid-market retail account.
Missing GTINs, generic product titles, unassigned categories, no custom labels for margin or seasonality. The single biggest lever on Shopping and PMax performance — and the one most operators never audit.
No brand exclusion list on PMax means the algorithm takes credit for branded search you would have won organically. We see this inflate PMax ROAS by 2–4x in accounts without proper brand lists.
Shopping clicks drop visitors onto product detail pages that assume purchase intent. A higher-funnel category or collection page often converts better for cold traffic — but nobody tests it.
Six months of irrelevant search queries go unnegated. On a broad-match campaign, that's 20–40% of spend going to terms you'd never approve if you saw them — but you only see the top 20% of search terms Google decides to show you.
Ad relevance below average on half the ad groups, expected CTR declining on brand terms because ad copy hasn't been touched in a year. Recovery takes 30–60 days of restructuring but pays back in CPC reduction alone.
Stop overpaying for product clicks
A 48-hour retail diagnostic (5 business days max) covering Search, Shopping, Performance Max, product feed, and landing pages. No retainer to start.
Book with Chris Gardner →