Diagnostic Services for SMB & Mid-Market
Retail, auto, insurance, and home services operators all leak leads the same four ways. We built a specialist diagnostic for each one — because a generalist audit finds nothing and fixes less.
Built by Chris Gardner · Signostic · Southwestern Ontario
Performance Diagnostic
Google's Quality Score is not a vanity metric — it's a price multiplier applied to every click you buy. A QS of 4 versus 8 on the same keyword means you're paying up to 400% more for identical ad positions. The penalty compounds daily. Most accounts carry QS decay from day one: keyword-to-ad misalignment, generic landing pages, ad copy written for the brand instead of the searcher. We pull 90 days of data and map every score component to its root cause.
We don't stop at identifying the problem. Every finding in our Quality Score audit comes with a prioritised fix recommendation, an estimated CPC impact, and a timeline for recovery. You leave knowing exactly what to fix, in what order, and what it's worth.
What we examine
What you receive
A priority-ranked fix list with estimated CPC reduction per item, a Quality Score projection at 30/60/90 days post-fix, and a before/after documentation framework.
Creative Performance
Clicks are cheap. Conversions are the point. If your creative drives impressions but not action, you have a message-to-market mismatch — the ad speaks to awareness, the page assumes purchase intent, the visual triggers curiosity but not trust. Creative that converts requires precise alignment between the audience's emotional state, their position in the funnel, and the offer being made. Most operators A/B test executions without ever diagnosing the strategy underneath.
Our creative diagnostic maps your entire ad creative stack against your actual funnel stages, audience signals, and competitor messaging. We identify creative fatigue before it drains your CTR, and pinpoint which messages are landing versus which are simply generating impressions.
What we examine
What you receive
A creative performance matrix, a fatigue alert framework, and a new creative brief template built from the highest-converting messages in your account.
Conversion Optimisation
A landing page converting at 2% instead of 5% costs you 60% more per lead — without spending an extra dollar. The math is brutal and silent: your dashboard shows green, your CPC holds steady, but your cost-per-acquisition is quietly climbing because the page is leaking leads at every friction point. Form abandonment, trust signal gaps, CTA hierarchy failures, mobile rendering issues — these don't announce themselves in your reporting. Sessions just vanish.
Signostic's CRO forensics uses a 13-point conversion leakage framework to systematically identify every friction point between click and conversion. We look where your analytics don't — the micro-decisions that happen in the four seconds between landing and leaving.
What we examine
What you receive
A 13-point friction audit report, annotated page screenshots identifying every leakage point, and a developer-ready fix spec ordered by conversion impact.
Revenue Attribution
Last-click attribution is a fiction your paid platform invented to take credit for sales that were already happening. Google Ads claims the conversion because it was the last click — but the customer had already decided during an organic search three days earlier, a retargeting impression yesterday, and a branded search this morning. You are optimising budgets based on a story the platform wrote to justify its own spend.
Our attribution audit maps the real conversion path across every touchpoint, separates incremental revenue from correlation, and identifies which channels and campaigns are genuinely driving pipeline versus which are riding the coattails of organic intent. The result: budget allocation based on what actually works.
What we examine
What you receive
A full attribution path report, a channel contribution matrix, and a recommended budget reallocation model based on incremental revenue — not platform-claimed conversions.
The cost of waiting
Undiagnosed Account
Average Quality Score
4.1
Cost per click premium paid
+64%
Landing page conversion rate
1.8%
Budget misattributed to wrong channels
38%
Post-Signostic Diagnosis
Average Quality Score
7.9
+3.8 points avg. improvement
Cost per click premium paid
Baseline
CPC normalised to market rate
Landing page conversion rate
4.6%
+41% CVR improvement avg.
Budget misattributed to wrong channels
<5%
Spend reallocated to actual revenue drivers
Next — The Signostic Method
Wondering how we actually run these diagnostics?
Four diagnostics. One engagement.
We'll deliver a complete four-part audit in 48 hours typical — 5 business days max. Findings, fix lists, and revenue impact — in writing.
Get a diagnosis→