Industries Served

Built for operators who sell.

Four verticals where Signostic has run enough audits to know exactly where the performance gaps hide. Insurance and retail are the priority surfaces — auto and home services round out the diagnostic library.

SMB & mid-market · $10K–$250K monthly ad spend · Ontario & nationwide

On this page

Each vertical has a dedicated landing page with vertical-specific gap patterns, audit findings format, and named buyer personas. Insurance and retail get the deepest diagnostic surfaces — matching where the strategic briefs land. Auto and home services use the same audit methodology with shorter vertical-specific framing. Pick the one that matches your business.

Pick your vertical

Four diagnostic surfaces, one methodology.

Same audit, same five phases, same before/after report. Different gap patterns, different category dynamics, different consideration-set structures.

Priority vertical

Insurance

Brokers, agencies, P&C, life & health.

The consideration set forms before paid search — in AI Overviews, peer reviews, and category entry points (“I just bought a house,” “my kid is now a driver”). Most brokers compete on activation; the brand half decides whether you’re in the auction at all. The audit isolates which side of that split is leaking.

VP Marketing Agency Principal Marketing Director

See insurance audit findings → Priority vertical

Retail

E-commerce, omnichannel, store-led brands.

Where Performance Max bid strategies, feed quality, and category attribution interact in ways most retail teams underestimate. The audit unpacks which of those is suppressing ROAS — and where AI search visibility is starting to displace the bottom-funnel traffic you used to count on.

VP eCommerce Marketing Director Brand Manager

See retail audit findings →

Regional landings — Windsor-Essex insurance · Windsor-Essex retail

Also served

Auto

Dealers, repair, detail, fleet.

Where local SEO, inventory feeds, and dealer attribution diverge from category-level demand. Audit covers VDP performance, geo bid strategy, and lead form friction.

See auto findings →

Home Services

HVAC, plumbing, roofing, electrical.

Where seasonality, LSA spend, and call tracking complicate Quality Score reads. Audit covers call-attribution gaps, LSA-vs-Search budget split, and after-hours funnel leakage.

See home services findings →

Director path

How the audit works.

Five phases, 90 days of data, fix list sequenced by revenue impact, before/after report your CFO can read. 48-hour typical turnaround.

Read the methodology → VP path

Strategic briefs.

Quarterly named-author analysis on where consideration sets form. Insurance brief shipped Q2 2026; retail brief targeted for Q3 2026. Built to forward up the chain.

Read the briefs →

Not sure which fits

If your vertical isn’t listed but the audit pattern still applies — tell Chris what you’re running. We’ll say if it’s a fit or point you somewhere better.