Research library
Independent, unsponsored research notes. Each entry summarises a published marketing-effectiveness study, then translates its findings into operational implications for SMB and mid-market advertisers in retail, auto, insurance, and home services. Nothing in this library is original research; everything is properly cited. The value is in the translation.
Why this exists
Academic papers, agency-authored studies, and industry-body effectiveness reports tend to assume a media plan that includes television, out-of-home, and a full brand-tracking instrument. SMB and mid-market operators rarely have any of those things.
The consequence is that genuinely important findings from Binet and Field, the Ehrenberg-Bass Institute, Kantar, WARC, the IPA, and the attention-economics literature circulate widely among large-brand marketers and remain effectively invisible to the retailers, dealerships, brokers, and contractors who need them most. Signostic's research library is an attempt to close that gap — not by doing original research, but by reading what has already been published and writing down what it means if your media budget is five figures a month rather than nine.
Every entry follows the same structure: a short at-a-glance of the original study with full attribution, a Signostic translation of the relevant findings, and a diagnostic framework the reader can apply to their own account. The underlying research is always linked and always credited. The translation is ours; the science is not.
Current entries
On the reading list
The following studies and frameworks are being read and translated next. Dates are targets, not commitments.
Suggest a study
If there is a piece of marketing-effectiveness research you would like translated next — or if you disagree with one of the translations — Chris Gardner reads every message personally at cgardner@localiq.com.