SEO Consultation · Google Ads Audit · Marketing Consultant
Audit. Consult. Engage. A ladder — not a menu.
Most operators start with a free 48-hour marketing audit — SEO, AI visibility, Quality Score, or landing pages. From there it’s an SEO consultation or Google Ads consultation to decide what to fix first. The destination is an ongoing engagement with a marketing consultant who already knows your funnel cold.
Built by Chris Gardner · Marketing consultant · Windsor, Ontario
Performance Diagnostic
Quality Score Audit
Quality Score is a price multiplier on every click you buy — and much of it is visible from outside the auction. Your landing page, ad relevance signals, and branded-search hygiene all broadcast the likely score range before we ever touch the account. Moving a keyword from QS 4 to QS 8 cuts CPC by roughly 50% (per Search Engine Land's analysis of Google Ads auction data). We read those signals cold and return an inferred QS baseline you can act on — or bring to a deeper LocaliQ engagement. For a full account-level diagnostic, see the dedicated free Google Ads audit.
What we examine
- Landing page experience: load speed, above-fold CTA, headline-to-ad intent alignment
- Trust signals, form friction, and mobile render quality
- Branded search hygiene and publicly observable ad copy patterns
What you receive
An inferred Quality Score baseline with the top 3 CPC-impact levers visible from your public surface.
Deeper analysis when partnering with LocaliQ: auction-level Quality Score history per ad group, full search term reports, keyword-to-CPC modeling, and a 30/60/90-day fix trajectory built from your Google Ads account data.
AI Search Presence
AI Visibility Audit
Your rankings can hold while your organic traffic collapses. AI Overviews, ChatGPT, and Perplexity now answer in-pane using selective citations — and most SMB sites carry none of the signals these models look for. We crawl your public surface for the schema, E-E-A-T signals, and content structure these models weigh — and flag the gaps most likely to be blocking citation. The diagnosis isn't SEO decay — it's distribution collapse.
What we examine
- Schema coverage for generative engines: FAQPage, HowTo, Article, DefinedTerm
- E-E-A-T signals: author bylines, expertise attribution, first-person evidence
- Content extractability: question-led headings, answer-first paragraphs, citation-ready structure
What you receive
A schema coverage map with the top 3 extractability gaps ranked by citation likelihood.
Deeper analysis when partnering with LocaliQ: a live citation baseline tracked across Google AIO, ChatGPT, Perplexity, Gemini, and Claude; competitor citation share modeling over time; and a content restructuring roadmap executed against your CMS.
Conversion & Creative
CRO Forensics
A landing page converting at 2% instead of 5% costs 150% more per lead without spending an extra dollar. We crawl your public landing pages for the friction points a reader encounters before they ever convert — form structure, CTA hierarchy, page speed, mobile render, headline-to-intent fit, trust signals — and surface the drop-off points that show up in the first five seconds of a session. We also read creative message-to-market fit: when the ad promises awareness but the page assumes purchase intent, friction starts before the scroll.
What we examine
- Form friction, CTA hierarchy, and above-fold headline-to-intent alignment
- Page speed, Core Web Vitals, and mobile render quality
- Creative message-to-market fit and trust signal inventory
What you receive
A prioritized friction report with the top 3–5 publicly observable drop-off points on your primary landing page.
Deeper analysis when partnering with LocaliQ: full GA4 funnel analysis, session recordings, heatmap reads, a 13-point developer-ready fix spec, creative brief templates from your top-performing ads, and A/B testing through your existing stack.
Organic & Technical
SEO & Technical Audit
SEO rot compounds silently — crawl errors, schema gaps, slow pages, thin content. We crawl your site against the same foundations Google and generative engines rely on: on-page structure, technical health, local signals, and site architecture. Everything we find is observable from outside your analytics stack — which means it's actionable before any engagement starts.
What we examine
- On-page: title tags, meta descriptions, H1/H2 hierarchy, internal linking, content depth
- Technical crawl health: Core Web Vitals, indexation, robots.txt / sitemap, mobile rendering
- Local signals: Google Business Profile completeness, NAP consistency, local schema
What you receive
A priority-ranked fix list covering your top 5–7 observable on-page and technical gaps, with estimated ranking impact.
Deeper analysis when partnering with LocaliQ: rank tracking, backlink audits, competitor gap modeling, content roadmap execution, Google Business Profile management, and a 30/60/90-day visibility projection tied to your traffic data.
Tier 2 · Working Session
SEO Consultation & Google Ads Consultation
After the free marketing audit, the question is always the same: what do we fix first? An SEO consultation or Google Ads consultation is the working session that answers it. We sit with the audit, your account, and your goals open at the same time — and we leave with a sequenced roadmap, not a list. Most operators do one consultation; some bring us back monthly. The full SEO consultation page covers the format, what we cover, and how to book.
What we cover
- SEO consultation — keyword strategy, technical foundations, content roadmap, AI visibility planning
- Google Ads consultation — account structure, Quality Score recovery, creative direction, conversion-path optimisation
- Marketing consultant engagement — strategy, channel mix, measurement, execution oversight on an ongoing basis
What you receive
A sequenced action plan with what to fix this month, what to fix this quarter, and what to leave alone — plus written notes from the session.
Where this leads: for most operators, one consultation is enough. For those who want ongoing support, this is the doorway into a LocaliQ engagement — full execution backed by the audit and consultation work already on the table.
Next — From Diagnosis to Fix
How findings become implemented changes.
Then — From Fix to Activation
Once the site is fixed, what's the right next step?